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A branded residence is a property designed through a partnership between a developer and a brand. The brand owners grant a license to the developer to market and sell residences incorporating their brand. In many cases, the brand also manages and services the residential properties. These residences are imbued with the distinguished image and values of an established brand. Besides the five-star hotel brands that were partnering with developers, luxury fashion and automotive brands such as Armani, Bulgari, Porsche Design, Elie Saab and Aston Martin have also joined in. From the design of the soft furnishings to the signature beauty products in the powder room or the designer uniforms worn by the chauffeurs, every detail has been carefully curated to uphold the lifestyle these brands offer.
Branded residences in Dubai
Dubai is now leading in introducing branded luxury residences in its real estate sector, compared to Miami and New York. The branded residential development sector has continued to flourish due to its limited supply, increased investor demand, and the overlap of real estate with lifestyle offerings. These developments offer ultra-luxury features. They have a wide range of services, amenities, and lifestyle advantages, all backed by well-known international brands. We have witnessed launches from Four Seasons, the Ritz Carlton, St Regis, Versace, W and Six Senses, and Elie Saab to mention just a few brands. In this blog post, we will look at the top branded residences in Dubai.
Armani Hotel and Residences
Armani Hotel and Residences is a hotel and residential wing in the iconic Burj Khalifa, the tallest building in the world. The interiors were designed personally by the fashion legend Giorgio Armani and is a reflection of his personal approach to elegance and style. The branded residences are located in level 9 to 16 of the Burj Khalifa, showcasing Armani’s understated, luxurious style. The floors feature 144 hotel rooms, a private pool, spa, and eight international restaurants. The 1 and 2-bedroom apartment residences has signature furnishings and fittings from the Armani/Casa brand. The premium location and design aesthetics of the famous designer himself is what make the Armani Residences ideal for premium real estate investments.
Palazzo Versace Dubai
Palazzo Versace is located in Culture Village on the Jaddaf Waterfront, less than 15 minutes from Dubai International Airport, 8 minutes from Burj Khalifa and Downtown Dubai. The complex is a mix of 216 hotel suites and 169 luxury branded residences, including apartments, townhouses, and villas. The stunning interiors of these branded residences are designed and tailor-made by Versace and are beautifully complemented by the spectacular views of the Dubai Creek. This Italian luxury is reminiscent of the luxurious homes in Europe. They have everything that a quintessential branded residence in Dubai would have which includes glittering chandeliers, upscale furniture, and pastel colours. The development features lush green gardens, pools, restaurants, and conference rooms.
Bulgari Resort and Residences Dubai
Bulgari Resort and Residences is a luxury development built on a man-made island of Jumeirah Bay Island, by Meraas in collaboration with an Italian luxury goods retailer, Bulgari. The residences were designed by Italian architects Antonio Citterio Patricia Viel and are managed by the adjacent Bulgari Hotels & Resorts. It is located 300 metres off the coast of Jumeirah 2 area.
Bulgari Resort and Residences Dubai is the largest project among its contemporaries and features a large portfolio of property types that also includes Bulgari’s first-ever Marina and Yacht club. Bulgari offers a beautiful luxury resort, six residential buildings with 173 waterfront apartments, and 15 private villas. The branded apartments and villas offer a host of luxurious amenities which include gourmet restaurants, exclusive beach club, spas, and private beach access.
Grand Bleu Tower Apartments at Emaar Beachfront
Grand Bleu Tower is a multi-building complex under development by Emaar Properties in Emaar Beachfront, Dubai Harbour. It offers branded 1, 2, 3 bedroom apartments and opulent 4-bedroom penthouse apartments with interiors inspired by Elie Saab aesthetics. The project is a collaboration between the Lebanese designer and Emaar properties. It was the first-ever collaboration with the internationally acclaimed couturier, Elie Saab and shares his design aesthetics. The Grand Bleu Tower was also the first Elie Saab designer building in the world. Every aspect of the apartments, from the materials used to the interiors, finishing and even the artworks, has been personally designed by the fashion icon as a celebration of the Art Deco era.
Just Cavalli Villas at AKOYA OXYGEN
Just Cavalli Villas is a collection of standalone 3-bedroom branded luxury villas developed by DAMAC Properties in the Akoya Oxygen. The luxury villas challenge the ordinary and are set in an international golf community with interiors by Just Cavalli. It was Roberto Cavalli’s first foray into the real estate segment. The bold approach to design and aesthetics made it the investors’ favourite. It is surrounded by green space and has access to world-class Amenities.
Conclusion
The trend of branded residences in Dubai is growing as developers continue to partner with famous brands. Brand association tends to instill buyer confidence through the assurance of a high level of service. For many, purchasing a home with an affiliated hotelier or fashion brand that they have come to know and love means that they trust it will deliver the same exceptional services and amenities and provide an equal level of comfort. International high-net-worth buyers will be looking for a sense of security when purchasing a branded product in new markets. Therefore, the market shall continue to thrive.
